6/11/2023 0 Comments Install avid media composerHonestly I love Avid for what I do but if I was working solo for web content (as many people do these days) then I likely wouldn’t use it either. I don’t think Avid necessary doesn’t want to have these users, I think they just recognize that the demographic isn’t there anyway so they would rather cater their software to the demographic that does use it. That’s probably what made it less enticing to YouTubers in the first place since they often want simple and cheap.Ĭombine that with the fact that many young editors believe the internet to be the medium of choice for them and you get a lot of people who don’t see the benefit of a system built around broadcast and long form. Avid has a high learning curve and pricey subscription vs something like FCP X or Premiere. Honestly I think the younger generation that is learning to edit from stuff like YouTube is ultimately not the Avid demographic.
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